The restaurant menu is the most significant and impressive internal means of advertising and presenting your service to the customer and you can be completely sure that it will be read by your customers. Thus it must take into consideration sufficiently.
Your menu is directly linked with stimulating customer’s appetite and what they order and thus it will affect your revenue. Management should continuously forecast demands and based on that he should decide how much to buy and hold in store. Your menu will influence on these kinds of decisions.
Restaurant Menu Design
With a thoughtfully designed menu you can influence on customer’s decision although you can not totally control it. Thus, to attain adequate sales, you need to design your menu somehow that customer’s attention draws to particular items and enhances the probability of ordering those items. These items should be selected among the foods with lowest cost and most benefit.
Also your menu should be unique and special for your restaurant as well as considering your customers style.
Important principles for us in designing a menu are as below:
Size of your menu is the first and most significant design factor. This factor depends on the number of restaurant dishes and also the desired appearance of the menu.
Highlighting most profitable food
As we said these food needs more attention. In designing a menu, using special colors, highlighted boxes or absorbing fonts will draw customer’s attention to these kinds of food.
Two important elements to be considered are the name and the logo of your restaurant which should be in harmony with the size and general look of the menu
All segments in your menu such as columns, margins and fonts should be balanced and coordinated with each others. This will lead to appealing appearance and thus beauty.